A+ Content, formerly known as Enhanced Brand Content (EBC), is a special tool located in Seller Central that enables brand owners to customize listings by combining elements like premium images, enhanced product descriptions, comparison tables, videos, and FAQs.
Amazon Marketing Services claim that A+ Content gives brand owners a more productive way to interact with potential customers than Amazon listings, which are limited to eight images, 5–10 bullet points (depending on the product category or merchant type), and a plain text product description of up to 2,000 characters.
The purpose of multimedia content is to enhance the shopping experience, boost traffic, and boost conversion rates. The example below shows how A+ Content improves a product description's visual impact.
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